Get Up and Play! The AHA and NFL Team Up for Kids’ Health

Summary

The American Heart Association (AHA) and the National Football League (NFL) are using interactive broadcasts and grants to encourage kids to be active. The NFL Play 60 program aims to get kids moving for at least 60 minutes a day, promoting both physical and mental well-being. This initiative includes Fitness Break broadcasts timed around key NFL events, providing fun exercise routines led by NFL players and cheerleaders, plus educational resources for educators.

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Main Story

The American Heart Association (AHA) and the National Football League (NFL) continue their long-standing partnership to promote children’s health with the NFL PLAY 60 program. This initiative leverages the excitement and influence of the NFL to inspire kids to get active and develop healthy habits. A key component of PLAY 60 is the Fitness Break broadcast series, offering interactive, engaging exercise routines for elementary school students. As of February 1st, 2025, the latest Fitness Break is scheduled to air on February 6th, 2025, just before Super Bowl LIX. This 15-minute broadcast aims to bring the energy of the Super Bowl into classrooms, encouraging students to participate in fun physical activities.

The Fitness Break broadcasts are strategically timed around major NFL events, including the Kickoff, the Super Bowl, and the NFL Draft. These broadcasts offer synchronous streaming, allowing students across different locations to participate simultaneously. NFL players, cheerleaders, and AHA representatives lead the exercises, making the experience more engaging for kids. Beyond the broadcasts, PLAY 60 also provides standards-aligned educational resources for educators, including lesson plans and activity guides. These resources make it easier for teachers to incorporate physical activity and health education into their curriculum.

The AHA and NFL are committed to reaching children from all backgrounds and bridging accessibility gaps. Recognizing the link between physical activity and academic performance, PLAY 60 seeks to improve kids’ focus, cognitive function, and stress management through movement. The program emphasizes the importance of daily physical activity, aligning with the U.S. Department of Health and Human Services’ recommendation of 60 minutes of vigorous activity per day for children and adolescents.

The collaboration between the AHA and NFL extends beyond the Fitness Break broadcasts. The organizations also offer financial grants to schools to support physical activity programs and purchase equipment. Through the “Exercise Blitz” challenge, schools can win $1,000 grants by participating in a five-day physical activity video series. The NFL PLAY 60 app and digital resources provide additional opportunities for children to engage in physical activity and track their progress. The organizations are also creating immersive experiences like NFL PLAY 60 Day of Play to provide students with further fitness, fun, and educational engagement.

This ongoing partnership between the AHA and the NFL represents a significant effort to address the declining levels of physical activity among children and promote their overall well-being. By combining the NFL’s reach and the AHA’s expertise in health and wellness, PLAY 60 continues to make a positive impact on children’s lives, encouraging them to lead healthier, more active lifestyles. These efforts are part of a broader movement in pediatric care that emphasizes preventive measures and promotes healthy habits from a young age.

8 Comments

  1. So, the NFL is now the authority on kids’ health, using Super Bowl hype to get them moving? Are we going to start seeing tiny quarterbacks in PE class now?

    • That’s a funny thought about mini quarterbacks! It’s great how the NFL’s popularity can be used to make fitness fun and accessible for kids through programs like this. The aim is really to just get them active, in any way that inspires them.

      Editor: MedTechNews.Uk

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  2. So, synchronized Super Bowl workouts led by NFL cheerleaders? I bet the teachers are thrilled to get their dance moves critiqued by eight-year-olds.

    • That’s a great point about the teachers, it would be interesting to see how they react to the energy. I imagine the students enthusiasm is infectious, making it a fun and healthy experience for everyone involved. Perhaps some new dance moves from the teachers will surface too!

      Editor: MedTechNews.Uk

      Thank you to our Sponsor Esdebe – https://esdebe.com

  3. It’s commendable how the program provides resources for educators, making it easier for schools to integrate physical activity into the curriculum. This support is crucial for long-term adoption and effectiveness.

    • Absolutely, the resources for educators are so important! It’s great to see them equipped with lesson plans and guides, enabling them to embed this program seamlessly into the curriculum and really make a lasting impact. The long term adoption is key to success.

      Editor: MedTechNews.Uk

      Thank you to our Sponsor Esdebe – https://esdebe.com

  4. Synchronized workouts? I bet the teachers are secretly hoping for a synchronized nap afterwards; sounds exhausting, but in a good way of course!

    • That’s a funny take on the workout! It’s great to see the teachers getting involved and having fun with the kids. Hopefully, this inspires the kids and creates positive associations with exercise that extend outside of school hours too.

      Editor: MedTechNews.Uk

      Thank you to our Sponsor Esdebe – https://esdebe.com

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